Blogging has become very important as a search engine optimizer within organizations. There are many advantages associated with Corporate Blogging however, there are also as many disadvantages. As blogging becomes increasingly popular in today’s market, some businesses struggle to implement blogs successfully.
The following lists 5 potential advantages of Corporate Blogging:
- The use of blogs as a form of external communication allows a business to connect with their employers, customers and investors worldwide.
- The use of blogs as a form of internal communication
allows employers to communicate with their employees on a regular basis. Any updates such as changes in policies can easily be communicated through corporate blogs. - Business organizations can also use blogs as a means to advertise and inform the public of their products. Additionally, other blogs may provide their users with links to a corporate blog, increasing internet traffic.
- Many individuals network online in search for job opportunities therefore; blogging can be used as a recruitment tool and save money spent on hiring consultants. Corporate blogs can also be used to educate potential employees of the organization and present job opportunities. Furthermore, blogs can be used to ask current employees for references for job openings.
- Corporate blogs can be used to receive feedback from internal and external members. This gives people an opportunity to voice their opinions, complaints, and observations.
(Shine)
Examples of successful Corporate Blogging include:
- Adobe: http://blogs.adobe.com/
- General Motors: http://fastlane.gmblogs.com/
- Marriott International: http://www.blogs.marriott.com/
The following lists 5 potential disadvantages of Corporate Blogging:
- There is a risk of the company’s profitable secrets being leaked
- Inappropriate comments could be seized upon by the media or displeased investors
- Poorly written blogs can make the writer appear incompetent
- Multiple tones and opinions can make organizations look disorganized
- Corporate blogs are exceptionally difficult to manage and maintain
(Enterprise Blogs)
In summary, there are many advantages and disadvantages associated with Coporate Blogging however, if properly implemented they can be a valuable asset to organizations.
References:
- Shine: http://info.shine.com/Career-Advice-Articles/Career-Advice/5-advantages-of-corporate-blogging/1682/cid2.aspx
- Enterprise Blogs: http://www.enterpriseblogs.info/corporate-blogging/disadvantages
